The Team
Tony Baroudi
[Electrical Division Team]
With over 40 years of personal and professional customer relations, Tony Baroudi brings a wealth of experience and expertise to our team. He has built an extensive network of contacts and a large, established customer base in key markets such as the Middle East, the Far East, and Africa.
Tony's deep understanding of these markets and his ability to forge strong, long-lasting customer relationships have been instrumental in our success. He has a proven track record of delivering exceptional service and value to clients, and his insights and guidance have helped us quickly navigate the complexities of international trade.
Tony's commitment to excellence and his unwavering dedication to customer satisfaction are values we hold dear at our company. We are proud to have him on our team and are confident that his expertise will continue to drive our success in the future.
Mohamed Kerdi
[Motorized Division Team]
With over 25 years of experience in the sales of heavy equipment, cars, trucks, and auto parts, Mohamed Kerdi brings a wealth of knowledge and expertise to our team. In addition, he has an in-depth understanding of the automotive and heavy equipment industries and a deep knowledge of our products and services.
Mohamed's extensive experience in sales and customer service has been instrumental in our success. He has a proven track record of building solid, long-lasting client relationships and delivering exceptional value and service. In addition, his dedication to providing the highest customer satisfaction is a critical value that we share as a company.
Mohamed's insights and guidance have been invaluable in helping us navigate the complexities of the global marketplace, and we are proud to have him on our team. We are confident that his expertise and commitment to excellence will continue to drive our success in the future.
Zain Asif
[Electrical Division Team]
Zain Asif is a valuable team member with over 12 years of experience in electrical and medical equipment sales for the Middle East and the Far East. He deeply understands clients' unique needs and requirements in these regions and has a comprehensive knowledge of our products and services.
Zain's experience and expertise have been essential in expanding our presence in these critical markets. He has a proven track record of building solid relationships with clients, delivering exceptional value and service, and exceeding their expectations. In addition, Zain's commitment to excellence and customer satisfaction is a critical value we share as a company.
Zain's insights and guidance have been invaluable in helping us to understand the complexities of the international market, and his contributions have been instrumental in our success. We are proud to have him on our team and are confident that his expertise will continue to drive our growth and success in the years to come.
Mohamad Baroudi
[Electrical Division Team]
Saudi Arabia's Office, managing the Arabian Gulf Countries.
With over 30 years of experience in electrical sales, covering key markets in Saudi Arabia, Bahrain, Qatar, Kuwait, UAE, and Oman, Mohammad Baroudi is a highly valued team member. He has an in-depth understanding of the electrical industry and a deep knowledge of our products and services.
Mohammad's extensive experience in sales and customer service has been instrumental in our success. He has built strong relationships with clients across the Middle East, delivering exceptional value and service and exceeding their expectations. Mohammad's commitment to excellence and customer satisfaction is a core value we share as a company.
Mohammad's insights and guidance have been invaluable in helping us to navigate the complexities of the international market, and his contributions have been critical to our success. We are proud to have him on our team and are confident that his expertise will continue to drive our growth and success in the years to come.
Nick Whaibe
[Electrical Division Team]
Lebanon's office, managing Jordan, Iraq, and Western Africa.
Nick Whaibe is a highly experienced sales and marketing professional with seven years of experience in the electrical material industry. Based in Lebanon, Nick deeply understands the markets in Lebanon, Jordan, Iraq, and Western Africa and has developed an extensive network of contacts and clients in these regions.
Nick's expertise in sales and marketing has been invaluable to our team, helping us effectively promote our products and services in key markets. He has a proven track record of building solid relationships with clients, delivering exceptional value and service, and exceeding their expectations. Nick's commitment to excellence and customer satisfaction is a critical value we share as a company.
Rami Turki
[Electrical Division Team]
With a diverse range of expertise in inside sales, customer service, and distribution, Rami Turki is a well-rounded professional in the electrical industry.
His experience in inside sales enables him to effectively manage and grow customer accounts, while his customer service background ensures that he prioritizes customer satisfaction.
Additionally, his experience in distribution equips him with the necessary knowledge and skills to coordinate logistics, manage inventory, and streamline processes to ensure the efficient delivery of products.
Rami Turki's broad skill set and comprehensive understanding of the electrical industry make him an invaluable asset to any organization.
Elie Souccar
[Electrical Division Team]
Managing South and Central America
Elie Souccar brings a wealth of experience spanning over 40 years, along with technical expertise gained through collaboration with multinational electrical and mechanical companies.
He has worked closely with manufacturers to implement and design products and provide consulting services for industrial, commercial, and residential applications.
In his previous roles, he has successfully supervised sales, inventory, and operations of various electrical products, including power protection and distribution, conduits and fittings, enclosed switches, circuit breakers, and explosion-proof lighting fixtures and fittings.
In addition to his extensive electrical industry experience, Elie has owned and managed a reputable company that provides water filtration and sterilization, electrical and mechanical supplies and acts as a stocking distributor of water treatment products for potable, commercial, industrial, and medical waters.
With his well-rounded expertise and experience, Elie Souccar is a valuable asset to any team in the electrical and mechanical industry.
Hich Lahad
[Data Division Team]
His expertise is invaluable to clients, helping them stay ahead in the ever-evolving digital landscape. Hich has a proven track record of delivering customized solutions that meet each client's unique needs while providing exceptional value and service.
His commitment to excellence and customer satisfaction is a critical value that he shares with his clients. Hich's insights and guidance have helped businesses digitize their operations, improve security, and achieve greater efficiency and productivity.
Moreover, his knowledge of the latest digital technologies and trends allows him to provide cutting-edge solutions that drive growth and success. Hich collaborates closely with his clients to understand their objectives and challenges, developing solutions that deliver tangible value and ROI.
He is passionate about helping businesses embrace digital transformation and unlock their full potential.
